Strategic representation for independent food and drink brands in the UK.
MagTaste connects emerging producers with carefully selected on-trade and off-trade buyers across the United Kingdom. Through market insight, tailored introductions and dedicated account management, we help quality brands secure lasting listings — built on trusted relationships and responsible business.
A decade in hospitality, now working for the brands behind the bar.
I’m Andrea Magliano, founder of Sip, Bite & Taste Ltd. My journey in hospitality began from the ground up. Over the years it has taken me through cocktail bars, restaurants, events and festivals across the UK and Europe, and step by step into senior management roles.
Along the way I learned what makes a product succeed on a menu or a shelf: understanding guests, building strong teams, managing operations and, above all, earning the trust of the people you work with. I also saw how many exceptional independent brands struggle to reach the buyers who would value them most.
MagTaste is my answer to that gap. I source brands at the UK’s leading trade events, take the time to understand how they operate, and connect them with the venues and retailers where they truly belong. I believe in growing steadily and on solid foundations: integrity, long-term relationships and a sustainable way of doing business.
FOR PRODUCERS
Professional representation in the UK market.
We represent independent food and drink producers with distinctive products and a story worth telling. Our role is to position your brand in front of the buyers who matter — strategically, selectively and with a long-term view. We do not purchase or resell stock, and we never handle your sales or invoicing.
01 — Brand assessment
An initial review of how your brand operates, how it is positioned and where its strongest opportunities lie in the UK market.
02 — Buyer & distributor matching
We identify the bars, restaurants, hotels and retailers where your products are the right fit, and open conversations with established wholesale distributors to extend your reach — a targeted approach, never a mass mailing list.
03 — Brand advocacy & ongoing partnership
Introductions, tastings and dedicated account support to secure listings and help them grow over time.
A partnership model built around your growth
One clear monthly fee, agreed in advance and with no commission on your sales — so our attention stays entirely on building your brand. Every proposal is tailored: tell us about your products and we will show you what is possible.
FOR BUYERS
Distinctive products, carefully matched to your business.
For bars, restaurants, hotels, retailers and wholesale distributors seeking products that set their offer apart — with the confidence of knowing exactly where they come from.
Market insight
An informed view of emerging categories and consumer trends, tailored to your venue, your guests and your commercial goals.
Direct access to producers
We connect you directly with the people behind each brand, so you understand the quality, provenance and story of every product you list.
Niche & emerging products
A curated portfolio of independent brands you will not find in standard catalogues — selected for quality, consistency and the right fit for your offer.
PORTFOLIO
Brands we represent
MUUSH
Functional soft drinks · No alcohol
Lion’s Mane soft drinks that support mind and body without compromising on taste. Natural, low in sugar, vegan and free from artificial additives — in cans, bottles, miniMUUSH and a 700ml elixir for standout non-alcoholic serves.
Start the conversation.
Whether you are a producer exploring the UK market or a buyer looking for distinctive new products, we would be pleased to hear from you. Share a few details and we will get back to you personally.
Email
info@magtaste.com
Phone
07300 094281